When a consumer has an idea or vision on what they want, they research the idea, then when satisfied with what they have found they gain the intent to make a purchase. Consumers looking to buy something go through a series of on-line research phases. This is called the funnel process. As the customer goes through these sequences on their journey towards buying a product or service their actions can be tracked. When they are past the research phase and actively looking to make a purchase they are in a phase and category called In-Market Audiences.
In-Market Audiences are ready to purchase your company's specific products or services. An In-Market Audience can be targeted and presented your Internet ads at the top of the results of their search page results, making your company the first one they see.
Using In-Market Audience targeting significantly increases traffic onto your website, raises your profit margin and delivers a higher ROI. Your website will be heavily trafficked by potential customers that are ready to buy what you are offering from the influential influx created by In-Market Audience targeting.