With over 30 years of automotive experience, we know what needs to be done, and we have the expertise to do it right, we have held ourselves to the highest standards for those 30 years.
There are many ways you can promote your inventory online. As a dealership, many digital marketing agencies are available to offer you creative solutions. Choosing the right online marketing vendor, however, isn’t an easy task. With so much jargon, false promises, and no real way to monitor results, it’s easy to get discouraged. At Vin Ads, we simplify this process by using the most innovative techniques to generate first-generation leads directly to your CRM. Best of all, we also use Google Analytics so that you can monitor our and all your other vendors’ progress with just a few clicks.
What we offer dealerships, in a word, is a comprehensive marketing strategy. Dealerships promote their inventory on our proprietary classified websites, through customized pay-per-click ads, and with automotive SEO aimed at enhancing your store’s presence on the web. All of these techniques come together by targeting buyers both geographically and behaviorally. What this means is that all of our efforts get based on location. After all, you need to make sure your shoppers are within a 30-ish mile radius and not, say, 200 miles away. Most marketing agencies use this tactic, too, and it’s the bare minimum any company can do to publicize a business online.
On the other hand, behavioral targeting requires more innovation and research, so many agencies shy away from implementing this technique. Think for a moment about the many communities that surround your store. One neighborhood might be in the throes of gentrification so that many new young professionals are moving in, excited about the opportunities available to them. In another area, folks are struggling and need access to trade-in offers and low credit score financing. A third section has a steady stream of families with children who are starting to enter high school. Before anyone realizes it, those kids are going to need cars, trucks, and SUVs of their own. Anyone experienced in the showroom will know that you have to meet shoppers where they are. You cannot sell a sedan to a teenager and parents the same way you would sell it to someone in their late 20s. Why, then, would you use the same ads online?
WE GET IT...
The answer is that you shouldn’t. Behavioral targeting requires marketers to learn all they can about the folks who live and work near your dealership. Once they have all that information, PPC ads, SEO content, and even classified pages reflect those demographic changes. Intuitively, we all know that buyers are more likely to click on an advertisement or website if it reflects the language they use. For example, it can be as simple as using “car” generically rather than “automobile” to appeal to a younger age group. However it’s done, the result is an unprecedented growth in visibility. Most importantly, our services result in first-generation leads because we want dealerships to have access to engaged buyers directly, without a middle man getting in the way.
By opting for our services, you are not only investing in a sweeping digital strategy, but you’re also part of a revolution. We want to empower dealerships to control their online marketing tools and get the best results possible. Not only will we work to ensure you gain valuable leads directly to your CRM, but we will also provide you with the best tool to monitor our progress. We have so much faith in our results that we use an external tracking system that we cannot manipulate. With Google Analytics at your fingertips, you’ll never have to count leads ever again because you’ll have access to one of the best tracking tools available. Are you intrigued? Good, we thought you would be. Get in touch with us today to watch a free demo, and we just might rock your world.
Your dealership is different, detailed attention to your brand, its direct competitors, the demographics of your dealership as well as Socioeconomic influence in the area are keys to our effective marketing plans.